Written by United Real Estate Public Relations Department ON February 06, 2023

United® Real Estate, a rapidly growing real estate company, announces today that Joe Cremonese and Patrick MaFarland will be joining as Franchise Directors. They will further expand United’s market presence coast-to-coast by establishing relationships with independent real estate companies, evaluating and selecting new franchisees and assisting existing franchisees with business expansion.

“With the rapid expansion of United Real Estate, we needed experienced individuals that could assist us in selecting the right partners and embraced our high-growth entrepreneurial model,” said Peter Giese, President United Real Estate. “Joe Cremonese and Patrick McFarland have passionate entrepreneurial mindsets that we strongly believe will expand United’s presence, knowledge and power in the industry.”

With over 30 years of experience, Joe Cremonese has a proven track record of growing leading brands in the real estate industry and exceeding expectations in the process. Cremonese started in real estate as a sales agent and quickly became a top producer. He later became a branch sales manager, where he tripled the size of the office in just six weeks. Cremonese successful history in the real estate industry coupled with his consulting abilities and extensive backgrounds in sales, management, agent recruiting and retention make him a key hire for the United Real Estate team.

“I look forward to bringing my real estate industry knowledge to United and find the right partners to expand the network,” said Cremonese, Director of Franchise Development. “I am excited to provide United’s top-notch technology, training and marketing solutions platform to future offices and have the opportunity to continue a tradition of exceeding expectations with United Real Estate.”

Patrick McFarland is a third generation real estate broker born and raised in Chicago, IL. He became a licensed broker in 1980 and since then has created a long history of helping real estate brokers start, and grow their business. McFarland has held various franchise developments and brokerage leadership positions throughout the country. McFarland’s experience as a business consultant, franchise sales director, agent, broker, builder and owner will bring the depth of knowledge United Real Estate is looking to add to the team.

“Growing up with real estate and carrying on the family tradition has led me to United Real Estate,” said McFarland, Director of Franchise Development. “I thrive on working with entrepreneurs and discovering new methods for differentiation. United Real Estate’s model has everything that a broker or agent could be looking for and is certainly the model of the future. I’m thrilled to be joining this innovative team.”

United Real Estate is a company that has been exceeding goals and expectations from coast to coast. United’s network is supported by a company with 90 years of real estate success. Offering real estate solutions that support brokers, entrepreneurs, and agents across the board, United Real Estate welcomes our new Franchise Directors and looks forward to continued growth.

To learn more about United Real Estate’s franchise offering, visit GrowWithUnited.com.

A Closer Look at United Real Estate

United Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a “frontrunner” in the real estate industry in the 2013 Swanepoel TRENDS Report, United Real Estate has more than 30 offices and over 1,800 agents. Through a worldwide franchise solution, United continues to rapidly expand. Driven by an unwavering commitment to giving back, a pillar of United’s core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world’s leading autism science and advocacy organization, as United’s charity of choice.

Members of the media needing information on United Real Estate or our marketplace, contact
Public Relations Department - PR@unitedrealestate.com
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