Written by United Real Estate Public Relations Department ON February 06, 2023

United® Real Estate, a fast-growing urban-centric real estate and franchise operation company, announced today the official opening of its’ Scottsdale, Arizona franchise office. The United Real Estate – Scottsdale franchise was purchased by Byron Short, who has been in the real estate industry for nearly a decade and will serves as the Broker of the office.

United is expanding its’ agent-centric model to Scottsdale, allowing area agents to take advantage of United’s unique and disruptive full-service, 100-percent commission-based model. With this innovative model, agents are granted access to a plethora of marketing and technology tools, including customized agent websites, CRM platforms, as well as the most relevant performance-based agent training in the real estate industry, and access to a large national referral network.

“Combining the United Real Estate franchise model with Byron’s experience will provide an outstanding offering to agents and consumers alike,” said Peter Giese, President, United Real Estate. “We are thrilled that over 50 agents have already joined United Real Estate Scottsdale and are certain Byron and his team will achieve unmatched levels of success in operating as an exclusive United Real Estate franchise partner in this market.”

“Technology is an ever-moving target,” said Byron Short, Managing Broker. “Previously, as an independent, I had virtually no chance of keeping up with this ever-changing industry. Now that I’m a United franchise, I no longer worry about the technology solutions I can offer my agents.  United’s technology team is committed to developing innovative tools that we’ve been able to integrate easily into our office.”

To mark the grand opening of United Real Estate – Scottsdale’s state-of-the-art office, the company will be hosting a public celebration. Wine, beer and light hors d’oeuvres will be provided at the grand opening celebration. Details for the event are as follows:


What: United Real Estate – Scottsdale Grand Opening When: Thursday October 22 from 4:00 – 7:00 p.m. Where: 7450 E Pinnacle Peak Road, Ste 256, Scottsdale, AZ.

Agents interested in learning about career opportunities can contact 480-563-9511 or visit www.JoinUnitedRealEstateScottsdale.com.


A Closer Look at United Real Estate

United Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage.  Named as a “frontrunner” in the real estate industry in the 2013 Swanepoel TRENDS Report, United Real Estate has more than 20 offices and 1,600 agents. Through a worldwide franchise solution, United continues to rapidly expand into the top U.S. markets.


Members of the media needing information on United Real Estate or our marketplace, contact
Public Relations Department - PR@unitedrealestate.com
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