Written by United Real Estate Public Relations Department ON February 06, 2023

United® Real Estate, a fast-growing, urban-centric real estate and franchise organization, announced today the official opening of its United Real Estate | Strive 212 franchise office located in the Reading, Pennsylvania market. This new United Real Estate franchise is owned by Jennifer Dinatally and Frank Ramos.

The expansion of United Real Estate into the Reading market allows area agents to experience United's agent-centric model and take advantage of a full-service, 100-percent commission brokerage. With this innovative model, agents are granted access to a plethora of marketing and technology tools including customized agent websites, a CRM platform, the most relevant performance-based agent training in the real estate industry and access to a large national referral network.

Dinatally and Ramos embody the entrepreneurial spirit United embraces and are thrilled to provide local agents with the new freedom model to grow their businesses.

"We are excited to bring the United brand to Berks County," said Dinatally. "As experienced agents ourselves, we want to make real estate a more lucrative business for agents so that they can better serve their families and their clients all while keeping exceptional service and accountability at the forefront. We chose the name United Real Estate | Strive 212 because at 211 degrees, water is hot but at 212 degrees, it boils. The one extra degree makes all the difference in business and in life, separating the good from the great! We STRIVE to do better, every day."

"As United continues to expand into Pennsylvania we are able to offer more agents the chance to receive the tools and support they require to flourish and be a true entrepreneur of their business," said Peter Giese, president of United Real Estate. "The unmatched support and modern business model is the ideal platform for producing success. Ramos and Dinatally are enthusiastic and passionate about bringing this model to Berks County and providing their team with the tools needed to grow and lead the real estate market."

To mark the grand opening of United Real Estate | Strive 212's state-of-the-art office, the company will host a public celebration. Details for the event are as follows:

What: United Real Estate | Strive 212 Grand Opening When: Thursday, April 20 from 3:00 – 7:00 p.m. Where: 4 Park Plaza, Suite 200, Wyomissing, PA 19610

Join the United Real Estate | Strive 212 for a beer, whiskey and wine tasting with hors d'oeuvres. The grand opening is a public event and those interested in seeing the modern, café-style office space are encouraged to stop by at any time. Door prizes and giveaways will be announced throughout the event.

To learn more about United Real Estate, visit UnitedRealEstate.com. Agents interested in learning about opportunities to grow their business should visit JoinUnitedStrive212.com or call 610-741-3054.

A Closer Look at United Real Estate

United Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a "frontrunner" in the real estate industry in 2013, "part of the next generation of real estate brokers" in 2014, as well as being listed in the "Power 200 Most Influential" in 2015, 2016 and 2017 by the Stefan Swanepoel Power 200 TRENDS Report, United Real Estate has more than 50 offices and over 2,700 agents. Through a worldwide franchise solution, United continues to rapidly expand. Driven by an unwavering commitment to giving back, a pillar of United's core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world's leading autism science and advocacy organization, as United's charity of choice.

Members of the media needing information on United Real Estate or our marketplace, contact
Public Relations Department - PR@unitedrealestate.com
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