United® Real Estate Unveils New Features to Established Technology Platform

Written by United Real Estate Public Relations Department ON September 04, 2012

United® Real Estate has unveiled a variety of new application to its already robust technology suite of tools. The new features will help the company’s agents, brokers and customers alike to better navigate the complex world of real estate transactions.

The new features include specialty and agent websites, text-to-lead and two mobile apps. These added platforms will complement the existing tools, such as United’s Peak Performance application, Paperless Transaction Management platform, Client Relationship Management software, lead generation technology and more.

“We are extremely excited to rollout the latest iteration of our technology platform,” said David Dickey, chief technology officer with United Real Estate. “We feel the platform builds on our prior success and delivers maximum exposure for our sellers by way of our family of websites, mobile and iPad applications, as well as texting lead generators. Our proprietary search engine optimization techniques will continue to drive more and more traffic to our network of hundreds of United websites.”

United has invested tens of millions of dollars over the past few years to create a proprietary and highly effective bundle of unique marketing, technology and support services. By already having this proven and established infrastructure in place, United is able to leverage its proven programs and systems at a minimal incremental cost; a cost advantage that is directly passed on to agents and their customers.

“Although all these new platforms will be a great boon for our buyers, sellers and agents, the iPad application really stands out as a huge step in real estate technology,” said Ted Laatz, chief operations officer with United Real Estate. “Not only does it boast MLS integration, but it uses GPS and mapping technology to allow users to be matched with the right agent to assist them in finding the property of their dreams.”

Additional information about United Real Estate can be found online at www.UnitedRealEstate.com. Agents interested in learning more about career opportunities can call 888-960-0606 or visit www.JoinUnitedRealEstate.com.


A Closer Look at United Real Estate

United Real Estate has designed a real estate model that directly impacts how agents work today. Our agents gain the benefit of all United’s support services while earning more money on each transaction and not having to pay high monthly fees or franchise fees. This new real estate model is aimed at both urban real estate agents seeking to maximize their income and accredited investors looking for an opportunity to own an exclusive territory within this fast growing business. At United Real Estate, we’re using our 87 years of experience and our access to technology to make real estate careers simpler and more profitable. Whatever direction a real estate professional wants to take their real estate career, United Real Estate can get them there and have them earning more money along the way.

United Real Estate is part of the largest national network of real estate brokerages focused on lifestyle real estate. The company has been an innovator in real estate marketing since 1925, perfecting one-of-a-kind marketing techniques supported by an extensive array of proprietary technology to better serve agents, sellers and buyers. This progressive model supports nearly 550 offices across the United States, Costa Rica, Panama and the resort areas of Mexico. The United group of companies was recognized by the Wall Street Journal, Entrepreneur Magazine, Franchise Business Review and AllBusiness.com as a top-performing real estate organization. United’s team of marketing professionals have earned numerous awards for marketing excellence, including honors for creative design, public relations and web-based marketing.


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