United Real Estate – a division of United Real Estate
Group (UREG) – announced its merger with Virtual Properties Realty (VPR), the
largest residential real estate brokerage in Greater Atlanta and the state of
Georgia. VPR’s 14 locations and 3,700 agents close over $2.5 billion in annual
sales. Both companies operate full-service, tech-enabled, next-generation real
estate brokerages with 100%/fee-based agent commission models.
The timing of the merger corresponds to the completed deployment
of United’s comprehensive Bullseye™ Agent & Brokerage Productivity Platform.
This virtual platform utilizes proprietary
SEO algorithms to identify, retain and convert business leads for its agents
and brokerages across the country. Powered by a 1.8+ million
listings data warehouse, it generates over 3 million monthly visitors to
United’s websites and 30,000 leads per year.
“Steve Wagner and Karen Burks, co-founders of VPR, are
early pioneers of the full-service, high agent compensation model and have
continuously enhanced their agent support systems. As a result, they have grown
faster and more consistently than any other brokerage in the Southeastern
U.S.,” said Dan Duffy, CEO of United Real Estate Group. “While VPR’s size and
market share were appealing, we were also attracted to the close alignment of
our cultures and how VPR truly demonstrates their commitment to extraordinary
agent and client outcomes,” added Duffy.
VPR attributes its consistently high growth rate to
the delivery of high-quality client experiences accomplished through its
enormous commitment to training and development of its growing sales force. The
company provides unique professional coaching and mentoring programs in
addition to providing over 500 in-person and virtual training programs each
“VPR’s alliance with United Real Estate turbocharges our 21-year mission of progressive growth,” stated Steve Wagner, Broker Owner/Co-Founder of VPR. “VPR just gained a strong national footprint and better capacity to deliver what is needed to propel us into our future,” he explained.
"Bringing our two organizations together accomplishes a major milestone in our company’s success. Joining a much larger organization with a strong national network provides tremendous growth opportunities for our agents and more services to our clients,” stated Karen Burks, Broker Owner/Co-Founder of VPR.
“The addition of VPR reflects our commitment to build
United’s national footprint. To do so with this market-leading company and
quality people like Steve, Karen and their team is especially rewarding,”
stated Rick Haase, President of United Real Estate and Chief Operating Officer
of United Real Estate Group. “VPR has created a culture of success by adapting
quickly to the changing real estate landscape; an example of that is their
successful approach to the emerging iBuyer business segment. Merging with
United Real Estate simply accelerates the process of smart growth for both
companies,” he added.
United Real Estate has a network of more than 100 offices, 10,500
agents and will close 48,000 transactions and $12 billion in real estate sales
To learn more about United Real Estate, brokerage
succession planning, brokerage valuation and sale or franchising opportunities,
or call 972-885-8977.
Agents interested in learning about career
opportunities with United Real Estate can visit
or call 888-960-0606.
About United Real Estate
(United) – a division of United Real Estate Group – was founded with the purpose
of offering solutions to real estate brokers and agents in the rapidly changing
real estate brokerage industry. United provides the latest training, marketing and
technology tools to agents and brokers under a 100%/fee-based agent commission
model. By leveraging the company’s proprietary Bullseye™ Agent & Broker
Productivity Platform, United delivers a more profitable outcome for agents and
brokers. United Real Estate operates in 24 states with more than 100 offices
and over 10,500 agents.
was founded in 1999 with a mission of providing excellence in agent education and growth. Through the leadership of Broker Owners/Co-Founders, Steve Wagner and Karen Burks, VPR has grown to become the largest, privately held brokerage in Greater Atlanta and the State of Georgia with 3,700 agents and 14 offices in Atlanta, Duluth, Grayson, Norcross, Buford, Gainesville, Demorest, Cumming, Peachtree City, Woodstock, Smyrna, Alpharetta, Watkinsville and Winder.
United Real Estate Group
United Real Estate Group
(UREG) operates United Real Estate and United Country Real Estate, addressing
the unique market needs of suburban, major metropolitan urban and rural
markets. Utilizing the Bullseye™ Agent & Broker
Productivity Platform, UREG offers the latest training, marketing and
technology tools producing a significant competitive advantage. The platform
realizes a decade-long investment in virtual agent and brokerage technology
services and is powered by a 1.8+ million listings data warehouse generating
over 3 million monthly visitors and 30,000 leads per year. Together,
the United Real Estate Group supports more than 600 offices and 14,500 real
estate and auction professionals across four continents. Through its in-house
advertising agency, UREG offers differentiating marketing support and
collateral for specialized lifestyle property websites as well as access to a
650,000+ opt-in buyer database. For more information about United Real Estate
or United Country Real Estate, please visit