Mr. Duffy joined United Real Estate as part of a successful effort in
February 2006 to secure growth capital to support the rapid growth of the
United Country system. He serves as the Company’s Chief Executive Officer
and Chairman of the Board of Directors. In his role as CEO, Mr. Duffy is principally responsible for the establishment and execution of a long-term strategy for United designed to deliver competitive advantage to agents
as they operate in their local markets and serve their clients.
Prior to joining United Real Estate,
Mr. Duffy spent nearly 20 years
focused on serving clients
in a number of senior executive
positions. Most recently Mr. Duffy
served as the President and
Chief Executive Officer of
Microsoft’s “2005 Global Partner of
the Year” and largest North American
Microsoft Business Solutions partner
with over 20 offices serving 12,000
clients across the
United States and the U.K.
Prior to his tenure in the technology services market space, Mr. Duffy
served as the Chief Development and
Financial Officer of an on-line
auction and brokerage market for
industrial equipment and was a
founding member of the
Chicago practice of The Center for
Strategic Transactions, a division
of Ernst & Young L.L.P., providing
strategic and corporate finance
advisory services to Fortune 100
companies as well
as high growth technology, product
and services organizations across
President / United
Over his past 20 years in the real estate industry, Peter has expanded
numerous start-up organizations into multi-million dollar companies. He has also held senior leadership positions in a Fortune 500 company, directing strategies at both the national and local levels.
Prior to joining United Real Estate, Peter was most recently with Cendant Corporation and Realogy, Inc., where he held the position of Senior Vice President of Franchise Sales and Development. In this role, Peter had full authority over the development of real estate brands such as Coldwell Banker, Century 21 and ERA across much of the United States. During his tenure with Cendant
and Realogy, Peter led the division with the highest growth in new sales for six years in a row.
Before he joined Cendant, Peter was part of the Senior Leadership of Homestore.com. This start-
up company built Realtor.com, a top-ranked real estate website. As the Vice President of National Sales for the Broker division, Peter led a national sales team through two mergers and grew his division’s annual revenue to more than $50 million in less than three years.
Officer / United Real
Ted Laatz has 16+ years of real estate industry experience, including
positions as Regional Vice President at United Country Real Estate, President
of RE/MAX Great American and President of the Aurora Tri-County Association
of Realtors. In 2001, Mr. Laatz started RE/MAX Great American and built the company into a Top 500 firm in the industry as ranked by both Real Trends
and RIS Media.
In addition to his senior management positions, Mr Laatz is currently a National Association
of Realtors Resort & Second Home Committee Member and has spoken at numerous national
and international real estate events. Over the years, Mr. Laatz has been honored with a web / technology award, a "Broker / Owner of the Year" award and as a Paul Harris Fellow. Mr. Laatz earned a bachelor's degree in Business Administration from Bradley University and is an
M.B.A. candidate at DePaul University.
Country Real Estate
Mike Duffy is focused on bringing new, added value services and programs
to United franchisees. With a 20 year background building such national
brands as Coca-Cola, Winston Cup NASCAR, RJ Reynolds, Minute Maid, Community Coffee, and numerous other well known brands, Mike is bringing
this experience to building recognition and understanding of the United Real Estate brand to real estate buyers. In addition to branding initiatives, Mike
has extensive experience in sales, building strategic partnerships and
launching new programs.
Most recently, Dickey was Sr. Vice President Professional Services for
ePartners. ePartners, the Microsoft 2005 Partner of the Year, specialized in delivering, integrating and customizing solutions tailored specifically for each client’s business needs. The group has a concentration in Microsoft .Net programming, Portal development services, systems integration, and a
focus on ePartners’ core ERP and CRM product offerings.
Prior to joining ePartners, Dickey was Director of Worldwide Professional Services at Pervasive Software where he led the services group in both North America and Europe. The group focused
on solving complex database problems and had a specific practice in replication and disaster recovery solutions.
Dickey has spent a number of years in the enterprise software space where he developed
mission critical software for a wide range of businesses working with clients such as Saks Fifth Avenue, Office Depot, & Burlington Northern.
Dickey received his BBA in Management Information Systems from Texas Tech University, continuing education from Kellogg School of Management, and is a graduate of the
Stagen Leadership Institute.
Ashley L. Appino,
Director of Affiliate
Ashley Appino joined United Real Estate in 2008, and brings over 10 years
of comprehensive affiliate services and event management experience to our team. Prior to joining United Real Estate, Ashley was the Managing Director
of Member Programs for the National Auctioneers Association. While at the
NAA, she developed and implemented member services, benefit programs,
as well as recruitment and retention campaigns. Additionally, she was
involved in the overall growth of the organization and strategic
planning specifically relating to member development.
Prior to joining the auctioneers, Ashley offered corporate marketing and sales services to the
largest golf course management association in the industry. Ashley is skilled in all aspects of meeting and events planning, event strategy and execution.
She earned her bachelor’s degree in Communication Studies from the University of Kansas and received her M.B.A. from Baker University in 2006. Ashley is also a graduate of Reppert Auction School.
Jason Cole brings over 12 years of financial experience to United Real Estate. After joining United Real Estate over a year ago, as Controller, he
was promoted to Chief Financial Officer.
Prior to United Real Estate, Jason spent 7 years with Walmart Stores Inc, in various financial
roles, last serving as Senior Accounting Manager for the Corporate Traffic Department managing
the payables and receivables for the company.
After Walmart, he spent several years with Kansas City Southern Railroad, last serving as Accounting Manager helping prepare the monthly, quarterly, and yearly SEC reporting for the company, as well as managing the inventory for the railroad. Jason’s last position was Controller doing international financial reporting for ThyssenKrupp Access, a global German company.
Vice President /
Kevin Oldham brings over
18 years of marketing
to the United team. Mr.
Oldham is a co-founder
of one of the nation's
real estate focused
marketing firms. He was
roll-out of an
team of professionals
specializing in all
facets of marketing
planning, media buying,
campaign development and
marketing (SEO, SEM, web
media and e-marketing),
event marketing, direct
relations and branding.
Prior to joining United Real Estate,
Oldham co-founded another marketing
firm that catered exclusively to
real estate developers, offering
strategic solutions designed to
generate traffic for
their projects. Prior to this
entrepreneurial ventures Oldham
offered marketing services for
City’s largest residential real
estate broker and for AMC
Entertainment where he was
in launching Virgin Mobile in the
United States. Oldham earned his MBA
from Baker University in 2007 and is
the recipient of a 2012 Rising Star
award from KC Business magazine
business leaders under the age of
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